Penguin to launch Global Business Book Imprint
Portfolio Penguin, already successful in the US, to roll out in the UK,
Ireland, Australia, New Zealand, Canada, South Africa

London, 12th April 2010… Penguin is to launch a global business book imprint by rolling out its Portfolio imprint this autumn in the UK, Ireland, Australia, New Zealand, Canada and South Africa. Portfolio is a market-leading business imprint in the US, and has expanded to India in the last few years.

Portfolio Penguin will encompass topical narrative non-fiction and books on leadership, careers, finance, sales, marketing and life skills.  It will launch with five titles in the autumn, growing to around 20 new books a year by 2012, all available in print and digital formats across the UK & Commonwealth, as well as many other markets. While the majority of the books will be acquired and published simultaneously with Portfolio in the US, the new imprint will also become a platform for UK business books, and for local business titles in Penguin’s main markets around the world: Australia & New Zealand, India, South Africa, Canada, Hong Kong and Singapore.

The lead Portfolio Penguin launch titles will be:

Getting More: How You Can Negotiate to Succeed in Work & Life
Stuart Diamond (September)
A jargon-free, practical, inspirational guide to negotiating. Stuart Diamond teaches the most popular course at the world’s top business school Wharton, he advises Google and governments on conflict resolution, and he is the man who settled the Hollywood Writers’ Strike.

Secrets of the MoneyLab: Profiting From The New Frontiers Of Psychology And Economics
Kay Yut-Chen and Marina Krakovsky (October)
You loved Freakonomics, Blink and The Black Swan; this book shows you how to take those ideas and make money out of them. Kay Yut-Chen is the chief experimental economist at Hewlett Packard.

Get the Job You Really Want
James Caan (January 2011)
How to land your perfect job – by the Dragon’s Den star who made his fortune in recruitment consultancy.

The Personal MBA: A World-Class Business Education in a Single Volume
Josh Kaufman (February 2011)
This book, which began life as a blog, distils the essence of an MBA into a few hours’ reading.

The other launch titles are: Hacking Work: Breaking Stupid Rules for Smart Results by Bill Jensen and Josh Klein (October 2010), Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable and How To Fix It by Jonathan Byrnes (November 2010), and The Wisdom of Bees: What the Hive Can Teach Business About Leadership, Efficiency and Growth by Michael O’Malley (November 2010).

Portfolio Penguin bestsellers available in paperback on launch will include: What They Teach You At Harvard Business School by Philip Delves Broughton, The Greatest Trade Ever by Gregory Zuckerman, The Go-Giver and Go-Givers Sell More by Bob Burg and John David Mann, Madoff by Erin Arvedlund, and Seth Godin’s two classics Purple Cow and Small Is The New Big.

About Portfolio:
Portfolio was founded by Publisher Adrian Zackheim in 2001 as a dedicated business book imprint within Penguin US. It publishes distinctive books in the fields of management, leadership, marketing, business narrative, investing, personal finance, economics, technology, and career advice.  The imprint has grown to around 45 new hardcover titles a year, along with around 20 paperbacks.