23.04.10 | Victoria Gallagher in The Bookseller
Atom is to publish the long-awaited paperback edition of Stephenie Meyer's Breaking Dawn this summer, two years after it was originally published in hardback.
The title will be available from 3rd August priced £7.99, with the publication date coinciding with the American paperback release.
Samantha Smith, Atom editorial director, said: "With everything Stephenie Meyer we try to do everything at the same time, so one set of fans doesn't get the book before the other set of fans. She is one of those true brand authors. Her fans are her fans and they will buy her books no matter what time of the year they come out."
The paperback edition has been a long time coming, with the hardback first published in the UK on 4th August, 2008.
"It has been quite a long time, but the demand hasn't dropped," said Smith. "These are books people love and people want to collect."
According to Nielsen Bookscan, Meyer's Twilight novels have sold 6,565,632 copies, taking more
than £38 million through UK book retailer tills. Breaking Dawn has sold 1,271,861 copies, amounting to £11.7m.
Kate Skipper, Waterstone's children's buyer, said: "What with the Bree Tanner novel, the new movie and, at long last, the paperback of Breaking Dawn, this is going to be a Stephenie Meyer summer. We are constantly being asked when Breaking Dawn will be out in paperback so it is wonderful to finally have an answer for these passionate fans."
Smith said: "With all things Meyer everyone always gets so excited. It's really been tremendous. The support from retailers has been fantastic."
The jacket image on the paperback will remain the same as on the hardback. Smith explained: "We've kept the images consistent across all of our Stephenie Meyer hardbacks and paperbacks. The Twilight Saga images are so iconic—there's such a strong association with them from the fans and the retailers—that I can't imagine changing it."
Publicity and marketing tactics are to be finalised. Smith added that "brilliant plans" were being discussed. However, Meyer will not be coming to the UK to promote the title.
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