Granta launches first iPhone app

30.04.10 | Catherine Neilan in The Bookseller

Granta has launched its first iPhone app, for its lead title of the year, Rupert Thomson's memoir This Party's Got to Stop.
The app is a free sampler, which includes a number of features and rich content such as text and audio samples, a video tour by Thomson of key locations from the memoir and multi-media interviews. Readers of the app are then given the opportunity to purchase the full text in app form or as a print hardback, with direct links to Twitter and email facilities for readers to share their experience with others.

Iain Chapple, head of digital marketing and development for Granta, said: "The This Party’s Got to Stop app represents just our first venture into the opportunities that the smartphone has to offer in allowing readers to engage with both writers and their work.

"We look forward to announcing an exciting range of further digital initiatives from across our rich and varied publishing throughout the rest of 2010."