By Maria Fernanda Rodrigues and Ricardo Costa - Publishing Perpectives
In the past several months two new e-bookstores have launched in Brazil, a third is opening next month, and large chains are also eyeing their options. Publishers too are finally awakening to the possibilities of both e-books and online marketing. What's more, Brazilian readers, seem open to the idea of electronic reading.
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Whatever Happened to the Idea of E-book and Print Book Bundling?
By Edward Nawotka - Publishing Perpectives
Brazilians have said they still respect print and remain reticent when it comes to downloading books, despite a growing curiosity about digital reading. Perhaps bundling e-book and print books could help entice more Brazilian readers into trying e-reading?
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