Sunday, April 17, 2016

Yale Publishing Course

Join us for a unique educational experience described by previous participants as "life-changing, enlightening, and inspiring." YPC is designed for mid- to senior-level professionals from all over the world in all areas of publishing.
"YPC has energized me to seize this time of upheaval to find new ways to keep our industry relevant and vital. I am left with concrete tools to bring back to my team. More importantly, I leave the course knowing that I am better prepared to lead my company through necessary transformation."

Janet Barnes, Director of Publishing, Bentley Publishers (YPC alum)
"YPC is a tremendous opportunity to meet people from around the world. It opens up other segments of the industry to people who otherwise might not have access."

Michael Jacobs, President and CEO, Abrams Books (YPC speaker)
Why attend the Yale Publishing Course?
YPC's thought-provoking curriculum dives deeply into the industry's most pressing challenges and opportunities to help you plan for a successful future in both print and digital publishing. You'll engage directly with speakers and a diverse group of peers, both inside the classroom and in small discussion groups, meals, breaks, and receptions, allowing you to form invaluable professional and personal connections.
Topics covered at the Leadership Strategies in Book Publishing program include:

  • Innovative global trends and new revenue sources
  • Implications of cultural change and transition for management, staff, and personal career development
  • Financial realities to improve your ROI
  • Leveraging your brand for niche publishers
  • Case studies from publishers, large and small
  • Creating an integrated marketing plan incorporating social media, podcasts, data analytics, best uses of limited budgets, and working with editors and authors to maximize discoverability
  • Improving content development and the e-book experience for readers

...and much more!

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