Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.
Sunday, April 17, 2016
Yale Publishing Course
Join us for a unique educational experience described by previous participants as "life-changing, enlightening, and inspiring." YPC is designed for mid- to senior-level professionals from all over the world in all areas of publishing.
"YPC has energized me to seize this time of upheaval to find new ways to keep our industry relevant and vital. I am left with concrete tools to bring back to my team. More importantly, I leave the course knowing that I am better prepared to lead my company through necessary transformation."
Janet Barnes, Director of Publishing, Bentley Publishers (YPC alum)
"YPC is a tremendous opportunity to meet people from around the world. It opens up other segments of the industry to people who otherwise might not have access."
Michael Jacobs, President and CEO, Abrams Books (YPC speaker)
YPC's thought-provoking curriculum dives deeply into the industry's most pressing challenges and opportunities to help you plan for a successful future in both print and digital publishing. You'll engage directly with speakers and a diverse group of peers, both inside the classroom and in small discussion groups, meals, breaks, and receptions, allowing you to form invaluable professional and personal connections.
Topics covered at the Leadership Strategies in Book Publishing program include:
Innovative global trends and new revenue sources
Implications of cultural change and transition for management, staff, and personal career development
Financial realities to improve your ROI
Leveraging your brand for niche publishers
Case studies from publishers, large and small
Creating an integrated marketing plan incorporating social media, podcasts, data analytics, best uses of limited budgets, and working with editors and authors to maximize discoverability
Improving content development and the e-book experience for readers