Think print is dead? You’ve clearly never won a Pulitzer.

The Sympathizer: A Novel by Viet Thanh Nguyen — which tells the story of a Vietnamese undercover communist agent in Los Angeles and the fall of the South Vietnamese government in 1975 — won the Pulitzer Prize for Fiction Monday, and soon after began winning a very different kind of award: cold hard cash. When the Pulitzers were first announced (just after 3 p.m. on Monday), the novel was ranked #27,587 overall on Amazon. As of 9 a.m. Tuesday, it had sky-rocketed to #88 overall, and #1 in Spies & Political Thrillers.

The winner in non-fiction, Black Flags: The Rise of ISIS by Joby Warrick saw less of a bump than its fictional counterpart, thanks to being ranked much higher pre-Pulitzer announcements. Still, it jumped significantly, rising from #6,607 to #123 overall (and #1 in Terrorism). The History winner, Custer’s Trials: A Life on the Frontier of a New America by T.J. Stiles, jumped from #14,817 at 4 p.m. on Monday to #404 by 10 a.m. Tuesday