The Great Celebrity Book Bust

The Great Celebrity Book Bust: Lena Dunham, Aziz Ansari Underperform for Publishers

Culture | By Matt Donnelly on January 13, 2016 - The Wrap

 

A-list nonfiction authors like Dunham, Ansari and Mindy Kaling don’t deliver, but analysts tell TheWrap publishers will continue to sign celebrities

Celebrity-penned nonfiction books have typically served as mutually beneficial partnerships between publishers and stars looking to extend their brands — but if the top selling books of 2015 are any indication, that relationship may be on the rocks.

Annual lists released by sites like Amazon and Barnes and Noble of last year’s 100 best-selling books did not include buzzy titles by Lena Dunham, Aziz Ansari, Patti Smith, Mary-Louise Parker or Leah Remini’s account of escaping Scientology.
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