Shelf Awareness
New Balance will introduce its "Authors Collection" this summer. The line "is inspired by American novels and their creators," Sneaker News reported. "The result is an earthy set that channels a library-like aesthetic of leather bound books and the sort of tweed clad folks behind them." "Our muse for the New Balance Made in USA collections has always been the storied history of the United States," Ben Cuthbert, associate product manager for New Balance's lifestyle department, told Boston magazine. "No one captures the essence, spirit and the American experience better than American authors and the stories they have told throughout history. For the Made in USA Authors Collections, we pay homage to great American authors by building a collection inspired by their stories and moments."
Women's Wear Daily reported that Bespoke, "the most premium of the three packs, will include two 998 colorways in Horween leather with waxed laces. Only 300 limited-edition styles will be created. The Distinct collection references iconic figures from classic Wild West novels--the prosecutor, the outlaw and the conductor--while the Connoisseur series recasts pivotal points in American history in earthy neutrals with graphic insoles."
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