In response to Amazon's launch of the Australian Kindle Store last week, Pages & Pages Booksellers in Mosman, just north of Sydney, has revised and upgraded its "Kindle amnesty" program, which was first introduced in April to help "people to understand what Amazon is doing and make an informed choice." The Kindle Amnesty 2.0 campaign allows customers to exchange their Amazon Kindle for a $50 gift voucher when they purchase a Kobo device.
"Our Kindle amnesty had a fantastic reception when we first launched it," said Jon Page, the bookstore's general manager."It helped to spread the word that the Kindle is an Amazon product that locks people into Amazon and there are alternative e-reading devices. What Amazon are doing with e-books affects readers and bookshops all over the world."
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