Thursday, November 28, 2013

HarperCollins to Fly American Airlines

Shelf Awareness

HarperCollins has launched a holiday season program that will provide American Airlines customers with a selection of full-length and excerpted books, and Hudson Booksellers will offer a discount on the featured print titles from December 1 to January 1.

Customers can download a sampler containing a preview of the eight featured titles by digitally scanning advertisements in the December 1 and December 15 issues of American Way, the inflight magazine of American Airlines. In Hudson Booksellers stores, the discount code will be promoted on posters, plasma TVs, bookmarks and more. 

American Airlines First and Business Class customers on select flights will be able to read the HarperCollins titles in the program on their inflight Samsung Galaxy Tab entertainment system.

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