Bookstore Marketing Promotions Spread Across Europe

Bookstore Marketing Promotions Spread Across Europe The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland.

Discussion: Facebook Marketing Tactics for Book and Media Businesses Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform

Ready for Frankfurt? CONTEC Frankfurt Conference on October 8 Join the newest event from the Frankfurt Academy, where you'll hear about data, the future of bookselling, the implications of self-publishing, responsive design, metadata, rights, forecasts, partnerships with tech companies and startups, and more. See the CONTEC Frankfurt program »

More News from PP: Oyster Shows Promise, But Overlaps Too Often With Daily Deals In using Oyster for several days now, we're impressed but find all too often the selection overlaps with books previously available during flash sales. Smashwords Reaches a Milestone: Publishes 250,000th Book The Smashwords self-publishing platform has published a quarter of million books containing 8.5 billion words in six years in business.

From the Archives: Bookstores: For Buying or Showrooming? The UK Booksellers Association reports that two thirds of shoppers use bookshops as showrooms, while in India, some young people cling to tradition.