“It’s the Most Wonderful Time of the Year!” I think you are feeling what I am feeling: cautiously optimistic — with the emphasis on optimistic, exhausted, frazzled, and fried — but jazzed to be in the thick of that time of year when being a bookseller is the most joyous. Phones ringing off the hook, handselling books with finesse and passion, and doling out customer service that surpasses anything our competition could ever dream of — this is what makes us the place of discovery for books and so much more.
Speaking of that time, one day stands out for virtually all of us as a good omen for a robust holiday season: Small Business Saturday (SBS). Wow! It was an amazing day for us at Anderson’s — up almost 20 percent over last year. We have heard similar stories from many of you across the membership: Thanksgiving weekend sales were up modestly for some and well over last year for others. So many customers who came in on Small Business Saturday expressed to me how much they love us and what we do for our community.
Full letter here.