Owner of Financial Times and Penguin expects one-third of its £5.8bn revenues to come via digital channels this year
Marjorie Scardino: 'The ad market is less and less of interest to us. It is more about content revenues.' Photograph: Graham Turner for the Guardian
Dame Marjorie Scardino has said that Pearson, the owner of the Financial Times and book publisher Penguin, now considers itself to be well on the way to being a digital business – with one-third of its £5.8bn revenues expected to come via digital channels this year.
Scardino, the chief executive of Pearson, said that she was not concerned about the impact of the increasing shift away from the traditional print-based operations of its newspaper, book and educational operations.
"We are becoming a digital business," she said. "A third of everything we sell this year will be digital".
The company is forecast to make about £5.8bn in revenues this year, according to a forecast by Citigroup's equity research department, with Pearson predicting that 33%, almost £2bn, will come from digital channels. Last year 29% of Pearson's revenues came from digital channels.
Scardino pointed out that digital subscriptions to FT.com were soaring, up 34% year on year in the first six months to 230,000, with 15% now coming from mobile devices.
She said that the surge in uptake had in large part been fuelled by the rise of tablets, and Apple's iPad in particular, which was driving the transition of the Financial Times business.
Full story.
Scardino, the chief executive of Pearson, said that she was not concerned about the impact of the increasing shift away from the traditional print-based operations of its newspaper, book and educational operations.
"We are becoming a digital business," she said. "A third of everything we sell this year will be digital".
The company is forecast to make about £5.8bn in revenues this year, according to a forecast by Citigroup's equity research department, with Pearson predicting that 33%, almost £2bn, will come from digital channels. Last year 29% of Pearson's revenues came from digital channels.
Scardino pointed out that digital subscriptions to FT.com were soaring, up 34% year on year in the first six months to 230,000, with 15% now coming from mobile devices.
She said that the surge in uptake had in large part been fuelled by the rise of tablets, and Apple's iPad in particular, which was driving the transition of the Financial Times business.
Full story.
No comments:
Post a Comment