The Vision Behind MintRight’s Global E-book Distribution Platform

Publishing Perspectives

Building a truly global e-book conversion and distribution platform takes vision. MintRight CEO Stanislav Mamonov explains how he did it, why Europeans are reluctant to go digital, and why Brazil is the next big thing.
A biologist and computer scientist, Mamonov saw an opportunity and offered to help take the bookstore online, thus 1998 was born Kniga.com, the first online Russian-language bookstore in the US. A distribution partnership with Russian e-bookseller Litres.ru — effectively the first “legal” online bookseller added another 14,000 titles to the store.


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