Tuesday, July 19, 2011

E-Book Revolution Upends a Publishing Course

A six-week, $6,990 crash course in a fast-changing publishing industry at Columbia attracts more eager applicants than it can accommodate.


Librado Romero/The New York Times
TRANSFORMED For some new releases, digital sales outpace print sales. The Columbia 
Publi
shing Course teaches the old and the new of the business.




With the e-book revolution upending the publishing business, Madeline McIntosh, the president of sales, operations and digital for Random House, stood at the lectern on the opening day in June, projecting a slide depicting the industry as a roller coaster, its occupants frozen in motion at the top of a steep loop.
“You might be wondering if this is the moment where we’re at,” Ms. McIntosh, a tall figure in a slim navy dress, said with a smile, as dozens of students with plastic name tags hanging around their necks watched raptly.

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