Vintage Publishing comprises Jonathan Cape, Chatto & Windus, The Bodley Head, Harvill Secker, Square Peg, Yellow Jersey Press, Vintage and Pimlico.
No changes in staff have been instigated by the renaming; Dan Franklin is publisher of the company, and Rachel Cugnoni is deputy publisher. Faye Brewster is deputy managing director, and Richard Cable remains managing director.
Cable said: "The decision to rename ourselves Vintage Publishing is but another stage in a long line of evolution within the company. We continue to celebrate the extraordinary heritage of all our imprints and firmly believe that they are hugely important to our success going forward in the digital age.
"However, we recognise that the name Vintage is now a key defining brand in our publishing lives, as it is for our readers, and perfectly reflects our commitment to publishing of the highest quality."
The new logo, a monochrome design with an open book in the shape of a V, was created by Suzanne Dean, creative director at Random House and designer Iree Pugh.
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