In the third quarter of 2010 the media tablet market grew by 45.1 percent.
3Q10 shipments reached 4.8 million units globally - 87.4 percent of which were Apple's iPad.
"Apple definitively led the worldwide media tablet market in shipments and set the standard for technology innovation in 2010, with nearly 4.2 million units shipped in 3Q10 and an 87.4% share worldwide," said market researcher IDC in a January 18 report on the worldwide media tablet and e-reader market.
iPads were not the only devices consumers snapped up during the year, e-readers too saw a spike in popularity.
During the third quarter of 2010 global e-reader shipments grew to 2.7 million units, a 40 percent increase from 2Q10 figures.
The US represented almost three quarters of the worldwide e-reader market, due largely to the fact that leading manufactures like Barnes and Noble, Pandigital and Amazon were either exclusively selling their tablets in the US or were focusing their efforts on capturing a larger proportion of the US market.
Amazon gained the title of market leader for the quarter shipping more than 1.1 million units and taking a 41.5 percent share of the worldwide market.
Pandigital's Novel e-readers came in a far second, shipping around 440,000 units. Book retailer Barnes and Noble was a close third, shipping around 420,000 units of its Nook e-reader.
IDC believes both the e-reader and tablet markets will continue to grow throughout 2011.
Full report here.
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