Thursday, January 20, 2011

Random offers e-book bundles for Faulks' look at fiction

The Bookseller - 19.01.11 - Charlotte Williams

BBC Books and Vintage Classics have teamed up to create e-book bundles of titles to tie-in with the publication of Faulks on Fiction (BBC Books) and the BBC series of the same name.

The series, due to be broadcast from 5th February on BBC2, will examine the history of the British novel through the popular archetypes - heroes, lovers, snobs and villains - most commonly depicted in them.
BBC Books, which publishes tie-in Faulks on Fiction on 27th January as a £20 hardback, will release five e-book bundles on the same day, one each themed "Heroes", "Lovers", "Snobs" and "Villains", as well as one featuring the complete Faulks on Fiction.

Each e-book will be bundled with between two and four Vintage Classics. The Heroes package includes Faulks' heroes chapter, along with Robinson Crusoe, Vanity Fair and The Hound of the Baskervilles. In the Lovers bundle will be Pride and Prejudice, Wuthering Heights and Tess of the D'Urbervilles and Faulks' chapter on lovers.

The Snobs bundle will include Emma, Great Expectations and Diary of a Nobody, along with Faulks' chapter on Snobs, and the Villains collection will include Oliver Twist and The Woman in White along with Faulks' villains chapter. The Heroes, Lovers and Snobs bundles will all be priced £8.97, with the Villains package priced £7.60.

The fifth e-book package, priced £20.87 and also released on 27th January, will include the complete Faulks on Fiction book, as well as Robinson Crusoe, Pride and Prejudice, The Woman in White and Great Expectations.

Albert DePetrillo, editorial director at BBC Books, said of the partnership: "We were thinking of ways we could do something a bit special on the digital side."
On the expected market for the bundles, he said: "I think it starts with Sebastian's own readership, who have enjoyed his novels for years. His stature as a novelist gives him a unique insight into these classics. And then I think [the market] broadens out to anyone interested in the power of books and what they can tell us about ourselves."

Footnote:
An extract from Faulks on Fiction from The Daily Telegraph.
And a review at The Guaradian.

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