Publishers Perspective
A 1% increase in book prices could lead to significant change in the operating profits of many companies, argues pricing expert Rafi Mohammed. But, contrary to this fact, the publishing industry is under pressure to lower prices rather than raise them.
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Should Publishers Raise the Price When a Book Becomes Popular?
Rafi Mohammed advocates raising the price of a book as it becomes more popular. This runs counter to the traditional scenario where the most popular books are the most heavily discounted at bookstores. It seems like a rational idea, but could it work in the real world?
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