By Daniel Bates
Daily Mail, 30th July 2010
Stephen Fry attends the photocall to launch the Apple iPad in May-Getty Images
Are you wealthy, sophisticated and smart but don’t care about anybody else?
The chances are you own an iPad.
A survey has revealed the typical person who has bought Apple’s latest gadget is unkind and has little empathy for others.
They have been branded the ‘selfish elite’ by a poll of 20,000 consumers carried out by an American research company.
The £429 device has become the most desired gadget in Britain since its launch in May and 600,000 are expected to be sold before the end of the year.
But the next time you see someone sitting on a train smugly using theirs, take comfort from the fact they are probably not a nice person.
According to Tim Koelkebeck of MyType, which carried out the survey, iPad owners are are six times more likely to be ‘wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50-year-olds’.
They are self-centered workaholics with an overwhelming interest in business and finance who cherish ‘power and achievement’ and will not cross the street to help others, he added.
Read more: The Daily Mail.
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