Wed Apr 14, 2010 - Reuters India
Penguin, which was the first international publisher to also publish in Indian languages including Hindi and Marathi, is keen to tap that opportunity, Makinson said.
"The printed product still has a very lively future in India," said Makinson, who launched a new imprint in India, Shobhaa De Books, a line of celebrity memoirs, commercial fiction and biographies focused on lifestyle and cinema, picked by writer and former beauty queen Shobhaa De.
People often compare the book industry to the music industry, where digital sales have overtaken sales of CDs, but there is an emotional connection to books, said Makinson, who studied English and history at Cambridge and began his career as a journalist.
"We need to keep the emphasis on the reader's emotional relationship with the book. It's still important to produce a well-designed, beautifully printed book that looks good on a shelf, and that you can gift to a friend," he said.
"And the challenge is not to lose sight of the main act, which is still the book. The definition of a book itself is set to change, but there is a tradition, a romance to a book that is essential to retain," he said.
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