Tuesday, March 17, 2009

Nikki Sandison and Daniel Farey-Jones, Brand Republic, 16 March 2009,

No 1 Ladies' Detective Agency kicks off with 5.2m viewers

LONDON - BBC One adaptation 'The No.1 Ladies' Detective Agency' returned for a six-part series following its successful pilot last Easter, with 5.2m viewers tuning in last night, but the series debut was handily beaten by ITV1's 'Dancing On Ice' skate-off, according to unofficial overnight figures.

Botswana's first lady detective Mma Precious Ramotswe, who uses her understanding of human nature rather than any forensic knowledge to solve mysteries, pulled in a 20.3% share of the 9pm-10pm audience for BBC One.
Based on Alexander McCall Smith's novels, the series stars Jill Scott as Mma Ramotswe and Desmond Dube as her irrepressible hairdressing neighbour BK.

Earlier in the evening, the series finale of 'Lark Rise to Candleford', which saw postman Thomas Brown finally marry his timid bride Miss Ellison, netted 5.8m viewers and a 21.5% share of the 8pm-9pm audience for BBC One.

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