Mills & Boon and Virgin Trains kiss and make up for Comic Relief
by Ben Bold, Brand Republic

LONDON - Mills & Boon and Virgin Trains are raising money for Comic Relief by kissing and making up after the publisher last month launched a viral campaign deriding Virgin's ban on kissing at Warrington station.

The reconciliation was devised by Mills & Boon's advertising agency, St Luke's, and involves a series of kissing events at stations including Euston, Warrington Bank Quay and Glasgow.