I declare this book officially launched!

The Read - Booksellers NZ

by Elizabeth Heritage

The editing and production are complete, the book has arrived from the printers, the marketing and publicity is in full swing, and the book’s about to hit stores. We’ve all gathered round with a glass of wine to metaphorically break a champagne bottle over the book’s hull and launch it into the world. But why? Why do we keep performing this ritual? Who is it for?
Launching Landfall at UBS: Lynley Edmeades, Richard Reeve, Loveday Why, David Eggleton, David Howard

This week, The Read investigates the time-honoured rite of book launches, speaking with
booksellers and publishers to find out the whys and wherefores, as well as the nitty-gritty of who organises them, who benefits - and who pays. We talked to Rachel Scott from Otago University Press; Mary McCallum from Mākaro Press, Helen Rickerby from Seraph Press and Gemma Finlay from Hachette NZ, as well as Carole Beu from The Women’s Bookshop, Juliet Blyth from Vic
Books and Aimee Pardekooper from Paper Plus Cromwell about the business of launching books.