|photo: Times Square Alliance|
The kiosk will offer a "selection of books for tourists and New Yorkers alike such as Milk and Honey by Rupi Kaur, Men Explain Things to Me by Rebecca Solnit and Between the World and Me by Ta-Nehisi Coates."
Tim Tompkins, president of the Times Square Alliance, said, "There have been a lot of conversations about how we want to curate these plazas and have them be a place that distinctive and disappearing New York City assets are brought back to Midtown."
The pop-up store will be open through Halloween seven days a week from 8:30 a.m-10:30 p.m. and will host author readings and a celebration of Roald Dahl's 100th birthday with the cast of Matilda.
The Strand has long operated a seasonal kiosk at 60th Street and Fifth Avenue.