Sunday, May 15, 2016

So E-Books Are Down And Paper Books Are Up. What Happened?


“What went wrong? Clearly publishing, like other industries before (and since), suffered a bad attack of technodazzle: It failed to distinguish between newness and value. It could read digital’s hysterical cheerleaders, but not predict how a market of human beings would respond to a product once the novelty had passed. It ignored human nature. Reading the meaning of words is not consuming a m

No comments: