Tuesday, May 17, 2016

Print Was Never Dead, But It’s Rising Again Anyway


“Publishing, like other industries before (and since), suffered a bad attack of technodazzle: It failed to distinguish between newness and value. It could read digital’s hysterical cheerleaders, but not predict how a market of human beings would respond to a product once the novelty had passed. It ignored human nature. Reading the meaning of words is not consuming a manufacture: it is experience.”

Read the story at The Guardian (UK)

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