Award-winning tome features in pre-Christmas buying frenzy.

Eleanor Catton. Photo / David White
Eleanor Catton. Photo / David White

New data reveals how many holidaymakers headed off for a summer break lugging an extra 1.1kg of reading.
Sales figures provided by Nielsen Bookscan show a sharp surge in demand for Eleanor Catton's Man Booker Prize-winning tome The Luminaries - the longest winner ever - as people rushed to buy it as the perfect Christmas present.
In the commercially sensitive, competitive world of selling books, getting an accurate picture of sales is tricky. Nielsen counts more than half of retails sales but not those of Whitcoulls. Nielsen said 7100 copies sold the week before Christmas, a 260 per cent increase on a month earlier.
Whitcoulls is careful not to reveal exact sales figures and couldn't respond in time for this article, but The Luminaries was the top-selling title in New Zealand last year with 42,000 sales in New Zealand alone, by Neilsen figures.
It carried its considerable weight internationally, too. Nielsen tallied 200,000 worldwide, including 60,000 in the UK, 56,000 in the US and 38,000 in Australia.
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