by January 29, 2014 Teleread on
Kantar’s coverage is of entertainment products in general, especially videos and music. “Amazon traditionally performs strongly in gifting at Christmas and this year was no exception,” said Fiona Keenan, strategic insight director at Kantar Worldpanel. “Almost a third of all entertainment gifts purchased in the final quarter of 2013 were bought from the retailer and this drove its market share to increase across all categories.”
Amazon’s other competitors in the entertainment arena mostly saw fairly static performance between 4Q 2012 and 4Q 2013, with the exception of HMV. Although slightly up on its 3Q performance, HMV still saw its market share fall from 21 percent to 12.5 percent when the last quarters of 2012 and 2013 are compared. Amazon seems to be eating its lunch by the pailful.