In today's selection -- from The Value of Art by Michael Findlay. When the economy is booming, well-heeled investors are often offered the opportunity to invest in "art investment funds" -- money pooled to buy art that is then expected to appreciate handsomely. But according to renowned art dealer Michael Findlay, these funds rarely perform well. One of the few exceptions was a 1904 fund that helped make the reputation of a very young Pablo Picasso:
"There is an adage among old hands in the art world that the emergence of art investment funds signals that a boom is over. This was true in the late 1980s and again in 2006-08. The wisdom is based on the fact that art investment funds are usually created by and designed to appeal to individuals with limited experience in the art market. And indeed, the setbacks that some parts of the art market suffered as a result of the global financial meltdown in the fall of 2008 were not predicted by the most recent crop of art-fund promoters. For them, the art market defied gravity, and they ignored its historically cyclical nature.
"Strong prices, high-profile big spenders, and glittering openings make good copy. The media carries the message that 'art is hot' far outside the art world, and people like me start getting calls from financial reporters anxious to file stories about one or another aspect of what is to them a novel phenomenon. These stories inspire entrepreneurs to use art to approach individuals, insurance companies, and pension funds with billions of dollars but no passports to the seductive world of art investment.
"The basic premise of virtually all art funds is that you put up the money and someone else chooses and buys works of art that are warehoused until sold. Then the profits are shared. ...
"From an economic point of view, works of art have the interesting feature of being dual in nature. On the one hand, they are 'consumer durables' or objects to consume as they are viewed, yielding an aesthetic and non-monetary viewing benefit. On the other hand, they are simultaneously capital assets that yield a return from their appreciation in value over time like other financial assets.
"This sounds very promising indeed -- until art's relative lack of liquidity meets the carrying costs of art as durable goods and is combined with transaction costs higher than for most financial assets. Most art funds underestimate the time it will take to sell, the cost of selling, and the maintenance costs of as-yet-unsold art 'holdings,' let alone the cost of sourcing sought-after works. The art funds require their own well-paid experts who, no matter how solid their skills and reputation in the art world, still have to pay commissions to the dealers, galleries, and auction houses that do the actual buying and selling. ...
"Unknown to most art-fund organizers today is the only one to have had great success, largely a matter of good luck with timing. In 1904 a young French financier, Andre Level, invited twelve friends to form an art investment fund he named, with intentional irony, La Peau de l'Ours, after a fable by La Fontaine in which hunters sell the skin of a great bear but were unable to catch it -- a warning about speculation. The group bought work by artists such as Gauguin and Monet, who were still unfamiliar to many members of the public, as well as complete unknowns like Picasso, Matisse, and Vuillard, a total of almost 150 paintings. They made no secret of the fact that they were buying for investment; and after ten years, in 1914, they put up everything at auction. The return was approximately four times their investment. They gave 20 percent of their profits back to the artists. The sales focused attention on many of the younger artists, particularly Picasso, whose huge painting Family of Saltimbanques (1905), now at the National Gallery of Art in Washington, D.C., was the star of the sales. The principal reason for success was galloping inflation and the luck of scheduling the auctions before, and not after, Archduke Ferdinand was assassinated in Sarajevo. Thus started the war to end all wars, which would have put a considerable damper on the venture.
"Most dealers and collectors I know are skeptical of art funds, many of which are stillborn, while a few limp along until, as is inevitable, the art market reaches a plateau or even falls. Many financial specialists are less than enamored of these strange animals. In a letter to the editor of the Art Newspaper titled ''Art Is Not a Prudent Investment,' Max Rutten of the Said Business School at Oxford University writes: 'I believe a lot of funds will fail, consolidate and only a few large and diversified players will survive before art as an investment class will be generally accepted. In the process, many private and institutional dollars invested in art funds at this early stage, will end in a valley of tears.'
"There were very few art funds left standing in 1991. After 2000 new ones started to emerge, but few survived the economic setbacks of fall 2008. As for tears, there were many. The online Distressed Debt Report for January 2009 announced that the bankrupt hedge fund SageCrest was suing art lender Ian Peck and his Art Capital Group for millions of dollars, part of a tangled web of suits, countersuits, and claims of fraud. This is just one example of many such unhappy endings involving art funds."
The Value of Art: Money, Power, Beauty
Author: Michael Findlay
Publisher: Prestel Publishing
Date: Copyright 2012 by Michael Findlay
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