Struggling second-hand bookshop owner shocked when dozens of customers descend on store after posting dwindling profits on FACEBOOK

Struggling second-hand bookshop owner stunned when his takings soar 4,000 per cent as dozens of customers descend on store after posting about his plight on Facebook

• Local business owner increases earnings 40 times original profits
• Usual sales were around £15 a day, but social media upped his business
• Figures reached £300 for one day, a huge increase from previous amounts
• Local community stepped in to help him save his business

By Luke Garratt
Mail On Line 15 January 2014 

A struggling second-hand bookshop owner who posted about his poor profits on Facebook in a last ditch bid to keep his business afloat has seen his takings soar.
David Ford's usual daily takings at his store in Saltaire, West Yorkshire, were in the range of £14.
Realising his business was starting to flounder, Mr Ford posted his terrible sales figures onto the social-networking site and was amazed by the response.
In just one day his takings increased to an incredible £300 - 40 times what the shop took a few days earlier.

Sales for most bookshops have been dwindling but David Ford is confident he can keep his store open

Mr Ford had been steadily losing business since the rise of the online book buying revolution as well as the rise in popularity of the e-book.
He said: 'Now, we have to be more clever about how we sell books. We sell online and we use social media and do all sorts to survive.'

Read more: http://www.dailymail.co.uk/news/article-2539862/Struggling-second-hand-bookshop-owner-shocked-dozens-customers-descend-store-posting-dwindling-profits-FACEBOOK.html#ixzz2qV25Yhyr