In 2010 he launched his own company called Full Fathom Five, to package young adult novels and series. Yesterday, FFF announced its most ambitious project to date: a multi-platform series called Endgame that will feature a geo-location (created by Google), a series of books and novellas co-written by Frey (to be published by HarperCollins), and a forthcoming film adaptation (being produced by 20th Century Fox).
Frey talked to PW about his new multi-million dollar series, the intricacies of orchestrating a story that will exist in multiple forms, and whether he's still angry about being ambushed on Oprah.
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