Over the last year, we have reported on the emergence of Oyster, 24symbols and Bookboard – all planning to offer rental of multiple ebooks for a monthly subscription.
But, with the conventional ebook download craze still taking off, can this Spotify- or Netflix-like ebook access model attract consumers so soon?
A survey by media strategy agency Oliver & Ohlbaum (O&O) shows 29 percent of current UK ebook users very interested in such a prospect — and only three percent not at all.

Oliver & Ohlbaum 2012 survey - Spotify for books
That is a large slice of the ebooks market that is prepared to switch from ownership to access. So how would such a move affect money in the business… ?

Right now, UK ebook buyers spend an average £33 ($53) per year on ebooks, according to BML Bowker and Publishers Association data crunched by O&O.
For a “Spotify for books”, most consumers say they would like to pay only up to £5 ($8) per month. But consumers will naturally always aim low when asked — and the high end of even that margin (£5 per month) would double UK ebook buyers’ annual ebook spending to £60 per year ($96).
But there is also willingness to pay more, up to £10 per month. That would raise ebook spending to £120 ($193) per year — the same rate Spotify charges for unlimited music.

Full article at paidContent