Borders Adds $120 E-Reader to Its Shelves
Mashable

 Last month, brick and mortar book retailer Borders announced its belated entry into the e-reading space, promising both an e-bookstore and a selection of e-readers. Today the company announced that it is taking pre-orders for its second e-reader, the Aluratek Libre eBook Reader Pro.
The Libre Pro, which is already available from third-party vendors like Amazon.com( ) and Sears, will be sold for only $119.99. Readers will start shipping on July 2 and will be available in stores in August.

While the Libre Pro isn’t the flashiest e-reader on the market — it uses an LCD screen rather than eInk, for instance — it is one of the cheapest. It also builds into Borders’s overall strategy of offering a variety of different e-reader options to customers at all price points. Borders says it plans on offering up to 10 different devices by the end of the year.