Inside Indie Bookstores: Powell’s Books in Portland, Oregon

by Jeremiah Chamberlin in Poets & Writers
March/April 2010
3.01.10

Few independent bookstores are more iconic than Powell's Books. Even readers who've never been to Portland, Oregon, know about the store from its ads in places like the New Yorker, or from its prominent online presence, or from its reputation as the largest new- and used-book store in the world.
The "City of Books," as the four-story flagship store on West Burnside is known, occupies an entire city block, and carries more than one million books. The sixty-eight-thousand-square-foot space is divided into nine color-coded rooms, which together house more than 3,500 sections. From the moment you walk in, it feels as if you could find anything there. (And if you can't, try one of the seven branch stores in five other locations throughout Portland, specializing in everything from technical books to home and garden.)

Left - Michael Powell, owner of Powell's Books. Photo by Jeremiah Chamberlin

I was early for my interview with owner Michael Powell, so I decided to get a coffee in the attached café. Like the bookstore itself, the guiding aesthetic is simplicity—no overstuffed chairs, no fireplace, no decorations on the salmon-colored walls other than some taped-up flyers for local bands and a Buddhist meditation group. Not that anyone seems to notice. While I was there, every single person I encountered was reading.
At the table nearest me a high school girl in cat-eye glasses and a ski cap read Lucy Knisley's French Milk (Epigraph Publishing, 2000), with a stack of David Sedaris waiting at her elbow.
A well-dressed elderly woman flipped through the Oregonian not too far away. And on the other side, near the windows, a young woman with black hair and piercings through both her cheeks was making a list of recipes from The Garden of Vegan (Arsenal Pulp Press, 2003).
Filling the rest of the tables were hipsters in zip-up sweatshirts and Chuck Taylor All Stars, a young father in a shirt and tie with his two children, construction workers wearing Carhartt overalls, and women with trendy bags and knee-high leather boots. All were reading. Here was a microcosm of the store: A diversity of people and interests, sure, but what's most important in Powell's is neither image nor decor but the books themselves.

This is not to say that the store doesn't have a unique vibe. Like Michael Powell himself, there is a straightforwardness to Powell's that puts a person at ease. When the owner and I met, he was dressed casually in jeans and a pullover sweater. And though he had to attend a black-tie community event later that night, he was generous with his time, walking me through both the history of the business and the store itself—how the portion of the building with terrazzo floors had originally been an American Motors dealership; how when they built the newer sections of the store, more than a decade ago, they'd intentionally left the concrete floors bare because the industrial feel not only complemented the plain, pine bookcases but also added to the laid-back atmosphere; and how proud he is that their foreign-language section alone accommodates more than thirty thousand titles.

Michael Powell's philosophy on bookselling is simple: He wants to provide people with books. He has no interest in telling people what to read. Nor would he ever judge a person by the type of books she purchases. New or used, dime-store paperback or first-edition hardcover, manga or metaphysics, all are equally at home on his shelves.

This sense of equality permeates every aspect of the Powell's business model, from the practice of shelving used and new books side by side in each section, to the store's long-standing advocacy on free-speech issues, to the fact that its five hundred employees are unionized and have a matching 401(k) plan. Likewise, Powell may be the boss, but it's clear that he also sees himself as a fellow employee. When we left the downtown location and he drove me across town to the former ball-bearing warehouse that is now the site of the online bookselling operations, no one had to "look busy" when the owner arrived. Instead, they chatted with him as we walked through the facility, offering updates on their various ongoing projects, including ideas for how best to recycle used packaging materials. The warehouse, which feels like an airplane hangar but with the sound of jazz floating in the air, processes up to three thousand online orders daily. And 70 percent of those are single-title orders, a fact that amazes Powell, a logical man who never ceases to be surprised or impressed by his customers, even when they pay more than twenty dollars to have a four-dollar book shipped overnight. It makes him wonder aloud how he can better meet their needs.

This, then, might be the trait that best characterizes Michael Powell: curiosity. He is endlessly curious about the world, about his employees' ideas, about what his customers want to read, and about innovative ways to do business. It is a trait that has served him well during his last four decades of bookselling. And though he'll officially hand over the reins of the business to his daughter, Emily, in July, when he turns seventy, one gets the sense that Powell will always be dreaming of how to connect books and people. Because it's clear that he loves them both.

Read the intervciew at Poets & Writers online.
And for more about Powells link here.