Galaxy British Book Awards to offer mobile downloads of shortlisted books
by James Quilter, Promotions & Incentives, Brand Republic, 05-Mar-09

LONDON - The Galaxy British Book Awards is offering consumers the chance to download sample chapters of shortlisted books via a mobile phone as part of a move to engage with a younger audience.
The promotion, which has been created by Icue, is running from 10 March when the shortlist for the awards, due to take place on 3 April, is announced. In addition to downloading sample chapter consumers to vote on their favorite books in each of the six categories. They will also be redirected to retailers sponsoring each of the categories where they can buy the sampled books.

Retailer partners include: WH Smith, Tesco, Sainsbury’s and Waterstones. Posters highlighting the promotion will be running in-store with additional marketing support in the Daily Mail. Alastair Giles, dxecutive director of Galaxy British Book Awards said: The promotion will help achieve our aim of promoting the Awards to a younger audience, whilst offering our sponsors brand exposure and creating a sense of anticipation regarding the announcement of the winner.