And while on the subject of reprints have a look at this story from the LA Times:

Reprints are king in parts of book world

Some publishers find older titles with authors such as Donald E. Westlake, left, appeal to readers who aren't satisfied by the latest in fiction.
By Charles Taylor, Special to The Times September 18, 2008

People whose lives are tied up with books, as writers, critics, booksellers or readers, are always -- always -- looking for something new. But in the last few years, they've been turning to something old.The publishers specializing in reprints have become increasingly important to the people who haunt bookstores searching for the next great read. For some, these reintroduced books are as eagerly awaited as any mainstream house's seasonal list.

In the U.S., the main purveyor of reprints is New York Review Books. Its immediately recognizable design -- each volume's title presented in a callout block against an eye-catching jacket illustration, colorful spines with titles and authors in uniform type -- has given the series the kind of uniform look that the old Modern Library or Signet Classics had.
The full piece at the LA Times online.