Blackwell's Plans Pop-Up Frenzy at Oxford Literary Festival

Shelf Awareness

U.K. bookseller Blackwell's will open 15 pop-up shops at venues around Oxford to coincide with the Oxford Literary Festival, to be held March 25-April 2, the Bookseller reported. The Blackwell's team will attend 350 events over the nine days of the festival, in addition to its specially erected marquee that will host the festival bookshop as well as a series of "Marquee Moments," where guest speakers will give 30-minute talks.

"The festival is a thrilling time of year for us," said Zool Verjee, deputy manager at Blackwell's Bookshop in Oxford. "As booksellers, we are always a little star struck by the many writers who make up the festival line-up, but we also have our work cut out at this challenging time of year. There's a good deal of hard graft involved in creating a marquee bookshop in 48 hours, as well as running mini bookshops in so many additional venues around Oxford, but it's also great for morale, as exhaustion is just about kept at bay by the huge adrenalin rush."