Chris Redfern, owner of Avenue Bookstore in Albert Park and Elsternwick, has opened a third shop in Richmond. "In the post-Borders world there is a great opportunity for good bookstores to thrive," Redfern says. "People have realized that going to a local bookshop--with great stock and knowledgeable staff--is a cultural experience, a curated experience. We select books and we talk to people about them.... On the day we opened we had people coming in all day who were rapt to have us in their neighborhood."
One of Melbourne's best-known independent bookshops, Readings, "is also expanding, opening a branch at Westfield Doncaster on Monday and a dedicated children's shop in Carlton later this month," the Age wrote. Joe Rubbo, manager of the new store and son of Readings owner Mark Rubbo, said, "We're going to continue doing what we do best. We'll still be championing Australian fiction, Australian writers and publishers, and interesting literary fiction. We'll appeal to existing Readings customers, though we'll have the mass-market books, too."