The NHS, Tesco and Tristram Hunt among 'people and institutions who should know better' in line for badge of shame
In the frame … Tristram Hunt MP. Photograph: Sarah Lee for the Guardian
The Idler Academy, an offshoot of the magazine which offers courses in everything from philosophy to ukulele playing, has announced the shortlist for its 2014 Bad Grammar award, set up to highlight "the incorrect use of English by people and institutions who should know better".
The shortlist is headed by Tesco, for using "less" not "fewer" in reference to numbers on loo-roll packaging – "Same Luxury. Less Lorries" – and for describing its orange juice as "most tastiest".
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The shortlist is headed by Tesco, for using "less" not "fewer" in reference to numbers on loo-roll packaging – "Same Luxury. Less Lorries" – and for describing its orange juice as "most tastiest".
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