Tuesday, April 29, 2014

8 Tips on Monetizing the Backlist (But Don't Call It That)

Every book is a back list opportunity. Here we offer 8 tips gleaned from Publishing Perspectives' Monetizing the Backlist conference last Thursday.
"Begin to think of your backlist as a series of fragments that can be repurposed," says Randy Petway, COO of Publishing Technology.
More from PP:
Porter Anderson previews the Grub Street Muse Conference Town Hall on literary fiction in digital times; Publishing Perspectives streams it Friday 1:30 p.m. ET.
From the Archives:
Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn’t self-abnegation, it’s capacity and mission.

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