White Fungus to be Launched Globally by WhiteCirc

New Zealand art magazine White Fungus has just signed a major world-wide distribution deal with WhiteCirc in London, recently started by Stuart White, from Dazed Group, and Kelly Clark, formerly of CoMag.

White Fungus will be printing a new edition of its current issue to be distributed through WhiteCirc which works with more than 80 distributors in more than 95 countries across the globe. This distribution deal will more than triple the current circulation of White Fungus, with the potential to grow much further. The new edition will be launched on February 01, 2014 with an event in Berlin.

WhiteCirc has previously launched several major international magazines including Hunger, Port, Another Magazine, Wonderland, Lula and Love.

White Fungus editor Ron Hanson says that the distribution deal presents a rare opportunity to turn what began as a grass roots New Zealand art project into a global phenomenon.

“After nine years of hauling boxes and thousands of trips to the post office, we're excited about the opportunity to reach a broader audience while allowing us to focus more on the creative direction of the magazine.”

The distribution deal comes on the back of a torrid two-year span for the publication. In 2012, White Fungus was featured in the exhibition Millennium Magazines at MoMA, New York. It the first of seventeen international exhibitions and art book fairs White Fungus was selected for in 2012, in locations including New York, London, Guangzhou, Singapore, Tokyo, Prague, Cyprus and Hong Kong.

White Fungus picked up mainstream distributors for New Zealand, Australia and Taiwan. They were offered an art residency at Kadist Art Foundation in San Francisco, where they released the current issue.

Mark Hanson, White Fungus art director and co-founder, says that running White Fungus has been an at-times challenging and surreal journey but worth every moment of it. “We're living between different worlds: Taiwan and New Zealand, underground and overground, but it's becoming easier to flow in any and every direction.”  

 Mark Hanson and Ron Hanson at MOCA Taipei