Shelf Awareness
Kobo has introduced the limited-edition Kobo Aura HD, which the company calls "the eReader, re-imagined" for "our most passionate readers." The Aura HD features a high-resolution, 6.8" e-ink display with ComfortLight technology, a 1GHZ processor, wi-fi connectivity and 4GB storage, with expandable memory up to 32GB. It is offered in ivory, espresso and onyx.The Kobo Aura HD is available for pre-order in North America today for $169.99 at www.kobo.com, and in stores in Canada and the U.K. April 25. International availability will begin in May.
"From the beginning, Kobo has pushed the e-reading industry to new heights and today is no exception," said Kobo's CEO Michael Serbinis. "Kobo Aura HD is designed for the most passionate booklovers--those who devour hundreds of stories each year--who asked us to create the ultimate e-reading experience. Kobo Aura HD is our way of celebrating these customers."
"Kobo has just unveiled an e-reader that puts even Amazon to shame and could well restore the concept of a premium priced and premium quality e-reader," the Digital Reader observed.
In an article headlined "You're Going to Be Sorry You Bought That Kindle," Wired wrote that Kobo "has been the go-to e-reader for independent bookstores in United States hoping to escape the clutches of Amazon. Like Amazon, Kobo has an extensive e-book library but unlike Amazon’s Kindle e-readers, Kobo supports the open-source ePub format."
"We've always had an open platform," Serbinis told Wired. "The way Kobo is positioned around the world is really reflective of the way we got to market. In almost every country we lead with booksellers as our partners."
And story at The Bookseller -
1 comment:
Wow..it is quite affordable & cheaper than Google Nexus & Amazon's Kindlefire. Thanks mate for sharing.!!!
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