More than an e-book but not necessarily an app, enhanced e-books or EEB as HarperCollins calls them, have long presented a challenge for book marketers, who are not always sure that consumers want or use the extra content or even understand the difference. Apparently there’s still more work to be done.
HarperCollins’ spokesperson Jessica Barraco said HarperCollins has an EEB list of about 75 titles at present. The new EEB page has launched with about 13 titles, including Neil Gaiman’s American Gods (with audio excerpts and updated text), Michael Chabon’s Telegraph Avenue (with a video interview with Chabon) and Justin Harpern’s I Suck at Girls (with photos and a very funny essay by his notorious dad).
Barraco said the site will be updated with more titles throughout the year and will likely add promotional efforts and discount content eventually.
“We want to showcase what’s involved in producing an Enhanced e-book,” Barraco said, “because ‘enhanced e-book’ can mean almost anything.”
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