As
publishers have always been in the content and rights business but have long
been restricted by the book format. Now the digital world offers new forms and
licensing opportunities and enables publishers to redefine their role in the
development and exploitation of content and rights and also build
brands.
An
example is the recent move by Penguin to take full ownership of Snowman
Enterprises Limited (SEL). This logical acquisition means that
Penguin now control not just the traditional book rights but the film, TV,
digital and merchandising rights to Raymond Briggs' classic, The Snowman. The Snowman has accumulated over 8.5 million
sales worldwide and has become synonymous with Christmas today.
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