In 2001, just as Internet commerce was beginning to thrive, Borders made the mistake of turning its online sales over to Amazon, a competitor, which gained vital customer information such as purchasing habits.
Full article at mediabistro.com
Thursday, February 10, 2011
The Move That Doomed Borders Bookstores
Book2Book - Wednesday 09 Feb 2011
The real trouble for Borders, started exactly a decade ago, when the company's executives made a decision that today seems unfathomable.
In 2001, just as Internet commerce was beginning to thrive, Borders made the mistake of turning its online sales over to Amazon, a competitor, which gained vital customer information such as purchasing habits.
Full article at mediabistro.com
In 2001, just as Internet commerce was beginning to thrive, Borders made the mistake of turning its online sales over to Amazon, a competitor, which gained vital customer information such as purchasing habits.
Full article at mediabistro.com
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