Borders Dips Toe in eBook Self-Publishing By Pairing with Start-Up BookBrewer


Borders has come up with a modest answer to Barnes & Noble's new PubIt and Amazon's established DTP program, announcing "Borders - Get Published" in association with start-up BookBrewer.com. The emphasis of the service is turning blogs into salable ebooks quickly and easily, though they charge a set-up fee and take 25 percent of the proceeds. (In this respect the service looks similar to plethora of sites that let you turn RSS feeds into mobile phone apps.) But they say it works for regular manuscripts as well.

BookBrewer's site says that, if you use the service independently, they can put their ebooks onto Amazon "and soon Barnes & Noble" as well.

Borders promo page
Press release