Friday, October 29, 2010
GLOBAL LITERACY CAMPAIGN KICKS OFF FROM GREAT HEIGHTS
The Read Every Day. Lead A Better Life. campaign started in Auckland in a bid to raise awareness about A Child’s Right to Read, an international call to action to encourage everyone to read every day.
Clifford and Geronimo were accompanied by staff from Scholastic that is celebrating its 90th Anniversary with its global literacy campaign.
Scholastic is spreading the word about every child’s right to read and what that means in the 21st century, from access to books and great stories to the ability to analyse, interpret and understand information in the digital age.
YouTube bungy footage: http://www.youtube.com/watch?v=nxbKsk5uNGc