26.10.10 - Victoria Gallagher - The Bookseller
Amazon.com customers have bought more Kindle e-books than both hardback and paperback books combined for the top 10, 25, 100 and 1,000 bestselling books on Amazon.com over the last 30 days.
In July it was announced that between April and June for every 100 hardback books sold by Amazon.com, 143 Kindle books were bought.
Steve Kessel, senior vice-president of Amazon Kindle, said: "For the top 10 bestselling books on Amazon.com, customers are choosing Kindle books over hardcover and paperback books combined at a rate of greater than 2 to 1. Kindle books are also outselling print books for the top 25, 100, and 1,000 bestsellers—it's across the board."
He added: "This is remarkable when you consider that we've been selling hardcover and paperback books for 15 years, and Kindle books for just 36 months."
The retailer does not reveal specific figures., but announced that more new Kindle devices have been sold since launch on 27th August than total Kindle devices sold from October to December last year.
Kessel added that this was "astonishing" as the fourth quarter is the busiest time of year on Amazon. He added: "It's clear that this is going to be the biggest holiday for Kindle yet—by far."
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