07.05.10 |The Bookseller
US publishers are experiencing strong sales on the iPad after just one month of selling iBooks on the new device. Publishers Marketplace spoke to a number of US publishers on condition of anonymity with "responses from multiple houses" which indicate very strong sales in the first month at the iBookStore, with an upsurge following the release of the 3G version last Friday.
The report continues: "One publisher saw a three-fold increase over last weekend alone; another said sales were up more than 400% in that period. At another company, sales for the week ending last Sunday, iBooks sales of their top titles nearly doubled. But even prior to the 3G's debut, responding publishers saw the iBookstore move quickly to a meaningful share of their ebook market. For most companies surveyed iBooks sales comprised 12 to 15% of all ebook sales before the new models landed, quickly equaling or surpassing Sony as their number two ebookseller."
The piece concludes that it is very early to draw any significant conclusions, "other than to be encouraged by a strong start for Apple's initiative".
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